Yesi Ortiz of Power 106 and Smirnoff Announce Brand Collaboration

Yesi Ortiz is known for her heartwarming, larger than life personality and Smirnoff is the vodka that stands for inclusivity and good times for everyone; making them a perfect paring for any occasion. Both jointly announced that they will be collaborating on a variety of activations throughout the 2016-2017 year.

“I’m really excited to be partnering with one of the most well-known vodka brands in the world,” said Ortiz. “It will be fun to combine my worlds of music and social fun to give fans a unique look into my experiences with the brand.”

Smirnoff is one of the premier brands that will be part of this year’s first annual ComplexCon – a curated convention merging music, fashion and lifestyle. The number-one selling premium spirit will be celebrating the 75th Anniversary of the Moscow Mule, invented by Smirnoff, during the festival, and our favorite radio host and Latina, Yesi Ortiz will be part of the fun. Catch her on site Saturday, November 5th with her Smirnoff family and you might even find her behind the bar crafting her own personal twist on #TheOriginalMule!

Expect much more excitement and collabs with Yesi and Smirnoff throughout the year and be sure to follow them both online @YesiOrtiz & @SmirnoffUS.