Seven Questions with David Dufresne, CEO, Bandzoogle

David Dufresne, CEO, Bandzoogle

Musicians and artists are constantly looking for new innovative and user-friendly ways to present their music and increase their audience share. So, we are glad to meet up with David Dufresne on how his company Bandzoogle is at the forefront to assist artists in that arena.

Please provide our readers some basic information about Bandzoogle. Bandzoogle is an easy all-in-one platform where musicians can build their own professional website. It is made by musicians for musicians, and more than 20,000 of users now trust us for their online presence. The platform also gives artists an instant mobile friendly website, the ability to manage their mailing lists, and sell their digital music and physical items directly to their fans from their own websites. Artists also get to keep 100% of their sales, something unique in this industry.

What are the advantages to the platform for indie artists? The main one is control. With Bandzoogle you have 100% control over your website, store and mailing list, and you can make any updates, design changes as you want, any time, from anywhere. No need to call “a web guy,” to hire anyone, or have to know code or web design. We have all that you need for an artist website included, so you save a lot of time and you receive extremely professional results, with more options and features than most major labels would give you. The economics are also pretty cool. As I mentioned, you keep 100% of your sales through your website, and our plans are between $10 and $20 per month, all included.

What do you think is the most important piece of advice for emerging musicians? Make amazing music, and become a fantastic performer, producer and songwriter before you worry about branding and marketing. But when you’re ready, do it DIY-style, which means DECIDE-it-yourself (because you can’t do it all by yourself, but you should call the shots). Bandzoongle image

How important do you think an artist’s website is for their online strategy? It should be the hub of your online presence. Your flagship store. It’s the only address you own, and will own forever. It’s where you control your brand and design and where you can tell your story the way you want it told.  It’s where people are one click away from visiting your store (where you keep 100% of your money) and signing up for your mailing list. It’s also where both your fans and industry pros now expect to find you, a serious artist, when they Google your name.

What are some mistakes artists make with their websites? First and foremost, not having one at all… and also focusing their efforts on social sites (Facebook, Twitter, ReverbNation, Tumblr, etc.) where they don’t own their list and their address; or having a site that they don’t update frequently, either because they can’t do it themselves, and/or they neglect it.  In some way, a stale and outdated website is worse than no website and shows your fans you don’t care enough about reaching them.

What do you think has been the most exciting development in digital music? I like that it’s easy now for fans to buy directly from artists and to connect, through social media and emails. This opens the door to more direct support from your fanbase, and to smart creative ideas around crowdfunding. This will be even more important as people start streaming more music and buying less. Artists will have to think of new ways of having their fans support them.

Why is Bandzoogle a better option than WordPress, Wix, and other website platforms? We are much easier to use and maintain than WordPress is. And, because we are focused on musicians and the music industry, we have way more features and options specifically for artists. We also integrate with music-specific services like SoundCloud and Bandcamp. This means that our members don’t need to fool around with different plug-ins, widgets and apps, which can slow down your website load time and often involve extra costs and complexity.

Something else I should mention is that on Bandzoogle, you can change your website’s theme, design elements and layouts anytime, without having to rebuild your pages or re-upload content. This is great for dynamic music websites, whereas other platforms are meant for more static business websites.