Interscope Records has promoted Laura Carter to the position of SVP, Head of Urban Marketing at the label.
Carter joined Interscope in 2008, after interning with producer Polow Da Don. Over the next 12 years, she steadily moved up the ranks, working closely with J. Cole and Dreamville and its roster of artists on the Revenge of the Dreamers franchise.
Carter has also worked on Mustard’s 10 Summers label with its successes from Mustard and R&B superstar Ella Mai, along with newcomer Ryan Trey.
“Laura’s creativity, boldness, and attention to detail shine,” said Interscope Geffen A&M Chairman and CEO John Janick. He continued to say “Our artists and label partners will be in very capable hands with Laura overseeing the marketing team.”
Carter added: “I’m thrilled to be able to continue to contribute to the success of our artists and label partners in a bigger, more collaborative way. “I step into this role taking great pride in being trusted and empowered by John Janick, Joie Manda, and Steve Berman to be a voice and leader for the marketing team.”