Jay Z launched a cannabis line called Monogram Friday. It’s a partnership with California cannabis company Caliva. The website teases glossy shots of marijuana but gives no information on what it will offer or a release date. Would-be customers can check the site to be “first in line for the drop.”
A playlist entitled “Monogram: Sounds From the Grow Room” was also released this week on Jay-Z’s streaming service platform, Tidal. It’s got Bob Marley, The Beatles and Rihanna.
“Monogram marks a new chapter in cannabis defined by dignity, care, and consistency,” the site reads. “It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means.”