Def Jam Africa Expands Into 3 New Markets

Universal Music Group has expanded its Def Jam Africa division into the French-speaking Africa markets of Côte d’Ivoire, Senegal and Cameroon, effective immediately.

Def Jam Africa, launched in May 2020, will now have additional A&R, marketing and digital resources based within UMG’s offices in Abidjan (Côte d’Ivoire), Dakar (Senegal) and Douala (Cameroon), dedicated to discovering hip-hop talent across all French-speaking African markets and will operate under the leadership of Franck Kacou, Directeur Général, Universal Music Africa.

Kacou will work closely with Sipho Dlamini, CEO, Universal Music Sub-Saharan Africa & South Africa and Def Jam Africa teams in Johannesburg, South Africa and Lagos, Nigeria.

The first flagship artist signings to join Def Jam Africa from these countries are hugely popular rappers; Tenor (Cameroon), Suspect 95 (Côte d’Ivoire), and Omzo Dollar (Senegal).

The trio joins artists and MC’s already on the label including Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego, Ricky Tyler & Vector.