Cinematic Music Group, one of the fastest growing independent labels in the world, announced a number of promotions in its marketing department. Tish Taylor-Searcy has been promoted to the position of Executive Vice President of Marketing, Katie Kay to Senior Director of Marketing and Brian Glover to Director of Commerce and Artist Marketing at the label.
“Tish has worked for two decades in this business in a variety of roles and along the way she’s earned the respect of her peers throughout the industry,” said Cinematic Founder and CEO, Jonny Shipes. “She has been a key player since her arrival here at Cinematic and I’m thrilled that she will take on this important new role.”
Taylor-Searcy joined Cinematic in 2020 as the label’s first Head of Digital Sales and Revenue, where she oversaw DSP relations and playlist strategy, securing significant support for the label’s artists. She began her career in the music business at Sony Music as a Wisconsin Field Marketing Representative. It was here that she honed her skills in retail promotions, segueing into a role as an Account Executive at GMR Marketing, rolling out consumer brand experiences. In 2006 she became a talent manager, helping to kickstart and guide her son Jacob Latimore’s career in music, film and television. In 2017 she became Director of Marketing for Think It’s A Game and was responsible for project management and marketing efforts for rapper YFN Lucci.
In her new role, Taylor-Searcy will oversee the company’s roster of artists, including the projects released under Cinematic’s joint venture with Geffen Records, overseeing marketing plan narrative and strategy, assuring each campaign is aligned with company goals; simultaneously monitoring commerce strategy and relations. She will report to Chris Herche, Chief Marketing Officer at the label.
Katie Kay, who got her music industry start as a public relations intern at Roc Nation, is a well-rounded and respected executive who joined the company in 2016. In her new role as Senior Director of Marketing, Katie will actively manage, execute, and amplify the new releases from the company’s stable of artists across multiple channels.
Kay has played an integral role in the company’s overall success and growth. In 2019, Katie spearheaded the marketing campaign for Flipp Dinero’s quadruple-platinum record “Leave Me Alone”, to Cam’ron’s high-profile Purple Haze 2 rollout. She currently works closely with buzzing rapper, Big Yavo who recently entered the Billboard Heatseekers charts and a handful of promising new acts, including Nuski2squad and Luh Soldier.
In his new role as Director of Commerce and Artist Marketing, Brian Glover is responsible for landing editorial playlisting and programming at DSPs. Brian is a marketing specialist with more than 5 years’ experience who joined Cinematic Music Group in July 2018 as marketing coordinator. In that role he assisted on various campaigns for Joey Bada$$, T-Pain, Flipp Dinero, JayDaYoungan and more. In 2020, Brian transitioned to project management where he oversaw and executed marketing campaigns for Mick Jenkins, Luh Kel, and a host of emerging Cinematic and Geffen Records joint venture acts.
Chris Herche commented: “These promotions recognize the valuable contributions that Tish, Katie and Brian all have played at the label propelling our artists to success. As we continue to expand the label, these key executives will continue to ensure that our artists have the same kind of career changing opportunities afforded major label artists in our industry.”
Congratulations to all three executives.
Cinematic Music Group, recognized by Billboard Magazine two years in a row as Indie Power Players, was founded by music entrepreneur/producer Jonnyshipes in 2007. Initially signing Smoke DZA, Cinematic Music Group quickly rose to the top of the game with signings of Nipsey Hussle, Sean Kingston, Big K.R.I.T., Joey Bada$$, Cam’ron, Flipp Dinero, G Herbo, Yungeen Ace & Jaydayoungan among others, netting them multiple number one hits.