Following the success of Chevrolet’s Super Bowl commercial featuring Charles Wright’s song “Express Yourself,” the City of Long Beach has collaborated with Charles Wright to launch the Express Yourself LB Vote 2014 Program aimed at bringing voting awareness to the Long Beach community to vote in the Primary Nominating Election on April 8, 2014.
The song “Express Yourself” reached No. 12 on the Billboard Hot 100 chart in 1971. It will be used in Public Service Announcements, LBTV I-Clips, social media postings, and online advertising as part of a comprehensive voter awareness campaign for the City’s upcoming election.
“Our democracy depends on as many voters as possible expressing themselves at the ballot box,” Mayor Bob Foster said. “The Express Yourself LB Vote 2014 Program is a fantastic way to encourage and motivate people to vote and shape the future of our great city.”
“We want everyone throughout Long Beach to show up on April 8 and VOTE,” said Long Beach City Clerk Larry Herrera. “Through the use of Charles Wright’s song, we will educate voters on when, where, and how to vote, in a way that we have never done before. This is the biggest Long Beach election in decades. It is important to Express Yourself and vote for your community and your neighborhood.”
“When Larry asked me if he could use my song “Express Yourself,” I thought it was a great idea,” said Charles Wright. “I think people should vote whenever they get the opportunity. It is our profound right. I thought about all we’ve been through, the civil rights movement and all. People died just so we could have the right to vote, to express ourselves. This, among other reasons, compelled me to team up with the City of Long Beach, who suggested the best way to persuade people to vote was to entice them to express themselves.”
The City of Long Beach Primary Nomination election will take place on April 8, 2014. The election contests are for the offices of Mayor, City Auditor, City Attorney, City Prosecutor, City Council Districts 1, 3, 5, 7 and 9, Long Beach Unified School District offices 1 and 3, and Long Beach Community College District Trustee Areas 1, 3 and 5.