BET Announces New Executive Team

Michael D. Armstrong, BET General Mgr.

Michael D. Armstrong was recently appointed General Manager, BET Networks.  In this role, Armstrong will drive strategy and operations, with direct oversight of Content Strategy & Multiplatform Scheduling, Marketing, Corporate Communications and Operations. He will also liaise closely with teams across Viacom’s Media Networks, including Strategy, Finance and Research & Audience Science. Prior to this new role, Armstrong was Executive Vice President and General Manager, Revenue and Emerging Brands, Viacom International Media Networks (VIMN).

Jeanine D. Liburd has been named the Chief Marketing & Communications Officer for BET Networks. In her role, Liburd oversees all facets of strategic and creative brand development, consumer marketing and cross-business initiatives. Liburd joined BET Networks in 2007 after working with various divisions under the Viacom banner in 2000. Most recently, she was Senior Vice President of Corporate Communications for Viacom.

Donna Meacham Blackman is named Financial and Strategic Planning Executive recognized for her ability to maximize corporate results and individual performance. Prior to expanding her role, she served as Senior Vice President of Finance for BET Networks, where she led all planning, budgeting and financial reporting for the organization, while providing strategic advice to the Chairman and CEO. Prior to joining BET, she held several finance leadership positions at Marriott International, Inc., including Vice President, Development Asset Management, Vice President, Finance – Global Lodging Services, Vice President, Investor Relations and Director, Financial Reporting and Accounting Policy.

Constance M. Orlando, an award winning media executive, was recently named (interim) Head of Original Programming and Production at BET Networks, a unit of Viacom Inc.. A pop culture visionary, Ms. Orlando oversees all genres of original programming, including scripted offerings “The Quad,” “Being Mary Jane,” and specials including, Black Girls Rock! and ratings juggernaut BET Awards. Ms. Orlando also leads the BET News department, overseeing critically acclaimed specials on Ferguson and Baltimore. She also ushered BET into the documentary space with BET Truth Series, which in its inaugural year produced award winning projects Katrina 10 Years Later, Muhammad Ali: The People’s Champ and Stay Woke. Ms. Orlando previous roles with BET include Senior Vice President of Specials, Music Programming and News, and VP of Original Programming.