Apple Music Launches New Artist Discovery Program “Africa Rising”

Apple Music has launched a new bi-monthly artist program and companion playlist called Africa Rising, geared towards “identifying, showcasing and elevating rising African talent”.

Every two months, Africa Rising will feature an artist selected by Apple Music’s editorial team on the continent who will be promoted music fans in Africa globally. Nigerian, Afro-fusion singer/songwriter Omah Lay will serve as the inaugural debut artist for the new program.

Africa Rising is just the latest Apple Music initiative aimed at promoting African talent. Now available in 33 countries in Sub-Saharan Africa, Apple Music recently launched its new show Africa Now Radio with Cuppy and a series of ‘At Home With’ playlists exclusively curated by African artists including Simi, Fireboy DML, Sun El-Musician, Master KG and more.

Listen to African Rising: Here