BEATS MUSIC Launches New Streaming Service

BeatsMusicLogBeats Music kicks off its much-anticipated music streaming service, today, January 21. The service becomes a director competitor to Spotify, Pandora, RDIO, [the European service] Deezer and Apple’s iTunes Radio.

Beats Music states, “Everyone can try the entire service for free. If you like it, it’s $9.99/month for unlimited streaming, downloading from the catalog of more than 20 million songs but more importantly all the incredible curation delivered to your phone every day. AT&T customers, we have something very special for you: try Beats Music free for 90 days with your AT&T Family Plan then get Beats Music for your entire family — up to five people and ten devices — for $14.99/month. $50 in value for $14.99. More music in your family equals more joy.”

Behind the Beats Music platform are music moguls Dr. Dre, Jimmy Iovine and Trent Reznor. “We wanted to build a service that was more than a server, one that was truly of service to the listener. We wanted to combine the trust that comes from excellent hand-picked music with the personalization that knows you’re an individual and that a handful of stations can’t satisfy all listeners,” wrote the company.

“We pulled together our personal heroes across the genres. Veteran radio programmer Julie Pilat leads our Music team with Global Head of Programming and Editorial Scott Plagenhoef (formerly Pitchfork) overseeing our programmers including Carl Chery (formerly XXL), Suzy Cole (formerly WRIF), Arjan Writes (www.arjanwrites.com), Mason Williams (formerly Rhino Records), Fuzzy Fantabulous (formerly Power 106), Ken Tucker (formerly Country Weekly), Jerry Pullés (formerly Latino 96.3). They work with tons of music experts to cover a huge spectrum of music, making sure the catalog is great for music fans (goodbye catalog spam) and you’re always stocked with great listening choices. We also invited in our favorite trusted sources — Pitchfork, Rolling Stone, Grand Ole Opry, Downbeat, DJ Mag, HOT 97/Power 106, NAXOS, and many others — and built them right into the app, on mobile, no plugin required.”

Check it out at www.beatsmusic.com.